Mar 28, 2024  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

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COMM 453 - Advertising Creative Strategy and Execution II (3)


Advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences.

Prerequisites: COMM 353 , COMM 317 ; or COMM 358.

400-level Undergraduate Course available for Graduate Credit



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