Apr 23, 2024  
2017-2018 University Catalog 
    
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2017-2018 University Catalog [ARCHIVED CATALOG]

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COMM 352 - Advertising Media (3)

Plan, execute and control advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques and methods in media planning process. Audience measurement and media analysis.

Prerequisites: COMM 350  and junior standing.


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