MKTG 353 - Marketing Information Technology (3)

Prerequisites: BUAD 301, ISDS 361A, MKTG 351. Information sources, databases and tools applied by marketers to transform data into useful formats for the strategic decision-making process. Includes segmentation, target marketing and positioning, media selection, market share, break-even analysis, pricing, sales forecasting and profit scenario analysis. Extensive use of Excel spreadsheets, the Internet and other technology resources. One or more sections offered online.